Here are the numbers from License Magazine’s Industry Annual Report, October 2005.
2004 Estimated Worldwide Retail Sales: $175.3 billion
That is roughly split into the following categories.
Characters $40.0 billion
Fashion $37.3 billion
Brands & Trademarks $35.5 billion
Entertainment $20.8 billion
Art & Publishing $18.6 billion
Sports $18.0 billion
Online & Interactive $5.09 billion