Chris-Craft sold to Winnebago

According to this article, Winnebago Industries Inc., proprietor of the RV brand Winnebago, has acquired Chris-Craft.

The seller is Stellican Ltd., which has owned Chris-Craft since 2001, and also owns the famous boat brand Riva.

With Chris-Craft Winnebago enters into the marine industry. It sees both, RVs and boats, as part of the outdoor lifestyle market.

Winnebago wants to invest in Chris-Craft. It also wants to expand and improve the dealer network, enter into new boat categories and sizes, and extend the brand by licensing. Chris-Craft dates back to 1874. And Winnebago started licensing its own brand a few years ago.