As reported here, Valentino has signed a license agreement for fragrances and beauty products.
The licensee is L’Oreal. Before, fragrances were licensed to Puig Beauty & Fashion Group S. L. with labels like Valentino Donna, Valentino Uomo, and Valentina.
The territory is worldwide. The license will start January 2019.
The Italian lingerie and beachwear brand La Perla announced a new license for beauty products and fragrances.
The licensee is CBBeauty, which is part of Revlon. The prior licensee was Perfume Holdings.
Launches are scheduled for the UK, EMEA, and US markets
L’Oreal has acquired the skincare brands CeraVe, AcneFree, and Ambi. The seller is Valeant, the purchase price is US$1.3 billion.
The three skincare brands will be part of the Active Cosmetics Division at L’Oreal, which includes La Roche-Posay and Vichy among others.
Burberry has announced to license its perfume and cosmetics again.
Originally a brand license was held by Inter Parfum SA. Then Burberry took the business in-house. The new licensee is Coty Inc.
There are quite a few fashion/apparel brands, which have tried to run the beauty business on their own. Escada is an example, Balmain a more recent one. But the perfume and cosmetics business is very different from apparel or fashion.
Similar to watches and eyewear, HBA is a prime example for licenses.
Dolce & Gabbana re-assigned its global brand license for beauty and fragrances.
The new licensee is Shiseido, which holds an Ellie Saab license already.
In 2005 the license had moved to Procter & Gamble after an auction. It was one of the first steps for P&G into the luxury market.
When in 2015 Coty, Inc. bought the P&G Prestige business, including Dolce & Gabbana, D&G objected to the move. Within the Coty portfolio, D&G would have been one of hundreds. At Shideido it is more likely to get full attention.
Revlon signed a brand license for cosmetic bags.
The licensee is Accessory Headquarters, the territory is worldwide.
After Coty taking over the P&G Prestige business, according to news sources, now Revlon wants to take over Elizabeth Arden. The purchase price is supposed to be $870m.
Elizabeth Arden is a licensee of Taylor Swift, Justin Bieber and Christina Aguilera. From Liz Claiborne it has bought the fragrance portfolio including Juicy Couture, Lucky Brand, and Claiborne. It also holds licenses from Alberta Ferretti, Elizabeth Taylor, Mariah Carey, Britney Spears, Badgley Mischka, Gant, Geoffrey Beene, kate spade new york, Rocawear, Giorgio Beverly Hills, Ed Hardy, True Religion, and BCBG Max Azria.
Both companies sell their products in more than 120 countries, and when combined are expected to have sales of around $3bn.
Procter and Gamble has sold its Rochas brand to Interparfums SA, a subsidiary of Inter Parfums, Inc.
Rochas started as a fashion house and expanded into perfumery in the 1950s. In 2013/2014 Rochas had net sales of US$46 million. This includes US$2 million of royalties generated by the fashion and accessory business via license agreements.
This sale covers all brand names and trademarks, the selling price is US$108 million.
Xcel Brands has announced a license for cosmetics.
The licensee is True Cosmetics.
The launch is via QVC and online.
[:en]Reportedly, as of January 1st, 2015, the new licensee for Puma cosmetics will be L’Oréal. The license was held by P&G before.
It seems, with its focus upon mass markets, or Billion Dollar brands, P&G is not suited for premium or luxury. At the same time, Puma has been struggling a bit of late.[:]