Starbucks license

As reported in various media, Starbucks signed a license with Nestle for its off-trade / retail business generating US§ 1.8 bn in sales.

Nestle will pay $7.1bn for the rights to sell Starbucks.

The license only applies to Starbucks’ packaged products and doesn’t include ready-to-drink coffee, tea or juices.

Starbucks will receive the cash payment plus revenue from product sales and royalties.

Bacardi acquires Patron Spirits International AG

Bacardi Ltd., owner of famous brands like Barcadi, Dewars, Martini, Bombay Sapphire, Grey Goose, and Molinari, acquires the owner of Patron Tequila.

The deal is valuing the company at US$5.1 billion.

Diageo Plc paid $1 billion to acquire George Clooney’s startup Casamigos in 2017. And Pernod Ricard SA acquired the Del Maguey brand in June.

While Becle SAB, producer of Jose Cuervo tequila, raised US$790 million in an initial public offering a year ago.

JAB acquires Dr. Pepper Snapple

Via Keurig Green Mountain Inc. JAB Holding will buy Dr Pepper Snapple Group Inc.

The transaction is valued at US$21+ billion.

Among the brands changing hands are Dr. Pepper, Snapple , 7UP, Sunkist, Orangina, and Schweppes.

Keurig Green Mountain was taken private by a JAB-led investor group, including Mondelez, for about US$13.9 billion in 2016.

It created a global coffee company owning brands like Peet’s Coffee & Tea, Inc. with the Godiva license, Jacobs, Kaffee Hag, Maxwell House, Tassimo, Onko, Carte Noire, Tassimo, Douwe Egberts, L’Or, and Senseo.

Jim Beam Bourbon Coffee

Last year Jack Daniels Tennessee Whiskey Coffee was introduced, and now comes Jim Beam Bourbon Flavored Coffee.

The licensee is the roasting company White Coffee.

The Beam coffee product will be available in single-serve pods or 12-ounce bags.

White Coffee also markets coffees branded under Kalhúa, National Geographic, Entenmann’s, First Colony, Emeril, and Disney Frozen.

Jack Daniels brand license for coffee

Jack Daniel’s signed a brand license for coffee.

The licensee is World of Coffee.

Jack Daniel’s Tennessee Whiskey Coffee is 100% Arabica coffee, roasted medium, and infused with Jack Daniel’s Old No. 7 Tennessee Whiskey. It is sold as ground coffee, available in regular and decaffeinated, and packaged in 8.8oz collectible tins and 1.5oz gift bags.

AB Inbev sells some brands

Anheuser-Busch InBev has entered an agreement to sell five beer brands in Eastern Europe to Japan-based Asahi. The purchase price is US$7.8 billion.

Asahi will acquire brands in the Czech Republic, Slovakia, Poland, Hungary, and Romania along with other related assets, that were owned by SABMiller prior to its combination with AB InBev. It will also acquire the IP rights relating to the brands, including Pilsner Urquell (excluding in the U.S. and Puerto Rico), Tyskie, Lecher and Dreier.

Malibu brand license for beer

Malibu, owned by Pernot Ricard, is a well known brand for coconut flavored rum.

It has now licensed its brand for beer, produced in the Caribbean, with a hint of coconut. The licensee is United States Beverage.

The beer will be sold in a six-pack of 330ml bottles and will be available by May 1 in Miami, San Diego, and Ann Arbor.

This follows the US trend of flavored and cross over beverages.

Red Bull eyewear license

Red Bull extents its eyewear license.

The existing licensee for Red Bull Racing Eyewear, MP Group from Graz, holds the SPECT Eyewear brand and Red Bull SPECT Eyewear since July 2016.

The license runs for 10 years.

SPECT has correctional glasses and ski glasses. Red Bull SPECT Eyewear has sunglasses and ski glasses.


Licensee buys brand

Japan’s food company Ajinomoto Co Inc. announced the acquisition of the trademarks currently licensed to its subsidiary Ajinomoto General Foods from Jacobs Douwe Egberts.

Following the acquisition, the Ajinomoto Group will be able to carry out its own brand strategy as restrictions on brand logos, new product development, and licensing to other companies, will be removed.

The deal is worth EUR225 million (US$246 million).