Dolce & Gabbana move perfume and beauty

Dolce & Gabbana re-assigned its global brand license for beauty and fragrances.

The new licensee is Shiseido, which holds an Ellie Saab license already.

In 2005 the license had moved to Procter & Gamble after an auction. It was one of the first steps for P&G into the luxury market.

When in 2015 Coty, Inc. bought the P&G Prestige business, including Dolce & Gabbana, D&G objected to the move. Within the Coty portfolio, D&G would have been one of hundreds. At Shideido it is more likely to get full attention.

Armani Mobile Phone

WWD reports here, with a great typo that as part of a strategy to expand his lifestyle products, Giorgio Armani has teamed up with consumer electronics giant Samsung Electronics to develop a portable phone and a luxury LCD television — the first items of a series of home electronic goods.

The phone will be unveiled at the Armani Teatro before the designer’s fashion show. It will be rolled out in the European market in November and in other countries next year. The phone is being developed for the designer’s signature and Emporio Armani lines. The TV is being developed as part of the Armani Casa home line and will be unveiled in January 2008.

“Today fashion has expanded to encompass our way of life, not just how we dress, but how we design our home, the hotels we stay in, the car we drive and the technology we buy,” said the designer in a statement issued on Sunday. “In fact, we make as much of a personal statement with the mobile phones that we carry or the televisions we have in our living rooms as we do with the shoes and bags we wear or the furnishings we choose to place in our homes,” Armani said.

Armani, who will provide the design aesthetic of the products, underscored how “these are all lifestyle decisions, where design and performance are the criteria.”

The designer pointed to Samsung as a company that has “successfully anticipated the growing role for consumer electronics in our lives, while recognizing the importance of self-expression in the development of its products.”

The phone can fit in a person’s palm, as it is the size of a credit card and a mere 9.9 mm in thickness. A large 2.6-inch QVGA TFT LCD screen maximizes the user’s visual experience and optimizes the full touch-screen user interface (UI). By adapting a haptical UI, users can feel an immediate mild vibration when they touch icons on the display.

Despite its compactness, the phone is equipped with a 3-megapixel camera, a music player supporting various types of formats and a full internet browser. Furthermore, the Giorgio Armani-Samsung Mobile offers a microSD type external memory slot and comes with a Bluetooth stereo headset. A specially designed Giorgio Armani leather carrying case is also included. The new products will be distributed in upscale consumer electronics stores and through Giorgio Armani’s direct controlled retail network. The price of the phone is 650 euros, or $915 at current exchange.

The home electronics products will be increasingly more relevant for the designer’s business, as he plans to open hotels and residences around the world and in light of his ever-expanding home collection. Today, Armani has 25 Casa stores in 46 countries.

(How is that possible, 25 stores in 46 countries?)

Other fashion brands have tapped into the consumer goods industry, in the belief that portable phones are increasingly objects of design and style — even status symbols. Last year, Prada signed an agreement with LG Electronics to launch a touch interface portable phone, Dolce & Gabbana collaborated with Motorola on a MotoRazr V3i and Versus launched a cell phone-MP3 player with Samsung.

Luxury Study: Rating the Brands by Status


Women’s Wear Daily reports:

Affluent consumers may be highly aware of a particular luxury fashion brand, but that’s no guarantee they will accord it high social status.

In fact, some of the best-known high-end brands
command the weakest cachet with the well-heeled set.

Six of the 10 luxury brands scoring the loftiest ratings for social status in a recently concluded study by the Luxury Institute were present in the minds of between 21 and 59 percent of a nationally representative sample of 500 wealthy consumers.

Bottega Veneta, which led a list of 21 designer brands evaluated for their social status – a designation based on their association with people who are admired and respected – nonetheless ranked at the bottom of the awareness scale, as assessed by the 500 adults, ages 21 and older, surveyed.

The group had a median annual income of $318,000; a median net worth of $2.5 million, including home equity, and a median age of 49.

With exclusivity and uniqueness being important aspects of the traditional luxury experience often high-end brands achieve greater awareness by expanding and broadening their
distribution.

The wide availability of designer labels at discounters is a long-term challenge that some high-end companies have begun to address.

One exception to the down-market status chill is Giorgio Armani, which has diversified but has
maintained a halo effect.

Indeed, Armani was the third-best-recognized designer brand, known by 74 percent of the affluent adults, and was a close second to Bottega Veneta in the realm of status, as 57 percent of those who knew the Armani name strongly agreed it was worn by people who are admired and respected.

P &G Signs Dolce & Gabbana

WWD reports here:

The fashion duo has signed a new fragrance license with Procter & Gamble Prestige Products, ending drawn-out negotiations and nearly two years of speculation.

According to industry sources, P&G beat other top-flight competitors, which reportedly included L’Oréal and Estée Lauder. While the terms of the deal were not disclosed, market sources said the price tag was at least 100 million euros up front, or $120 million, and a 10 % royalty agreement.

“We want the Dolce & Gabbana fragrance house to become the [number] -three or -four player in the world. That’s the objective. It’s ambitious, but the platform is clearly there also because
the strength of the fashion house is unprecedented,” said Hartwig Langer, president of P&G prestige products.

The production and distribution of Dolce & Gabbana’s fragrances will pass to P&G on July 1, ending the Italian brand’s historic 15-year license with Euroitalia. Riding the wave of Dolce & Gabbana’s fashion success, Euroitalia built a robust fragrance business for the fashion house with annual wholesale sales in excess of 200 million euros, or $240.8 million at current exchange, according to Dolce & Gabbana’s general affairs director, Cristiana Ruella.

While Langer shied from giving a time frame for sales growth, Markus Strobel, general manager at P&G prestige products, is confident they will double the brand’s wholesale volume in the next five years. Plans include launching three new fragrances in the first two years and eventually developing a makeup line.

On the retail front, the plan is to secure more exposure within strategic doors rather than increase the number of sales points.

For the fiscal year ended March 31, Dolce & Gabbana’s consolidated revenue, which excludes that of licensees, totaled 686.4 million euros, or $826.5 million.