Starbucks license

As reported in various media, Starbucks signed a license with Nestle for its off-trade / retail business generating US§ 1.8 bn in sales.

Nestle will pay $7.1bn for the rights to sell Starbucks.

The license only applies to Starbucks’ packaged products and doesn’t include ready-to-drink coffee, tea or juices.

Starbucks will receive the cash payment plus revenue from product sales and royalties.