Mini Puma

This isn’t about a particularly small Puma or mountain lion.

Puma and BMW/Mini announced a license to develop and market fashion and lifestyle products for Mini.

Product will be available by 09/2012, distributed via Mini dealerships, Puma stores and selected stores.

Puma cellphones

In 2008 we announced, that cellphones will replace sunglasses as No. 1 image product. Why you can read here.

After several car brands and even more fashion brands now Puma signed a brand license for cellphones.

Product shall be available in 2010 and distribution is planed through Puma stores and cellphone service providers.

The licensee already holds a license from Porsche Design for cellphones and from Agfaphoto for photo printers.

How will Puma cellphones perform at Mobile phone throwing?

Puma underwear

The former Puma underwear licensee Schiesser went into Chapter 11. We had predicted earlier, that a couple of brand owners were looking to replace Schiesser.

Now in the US Puma signed with United Legwear Co, which also holds the True Religion license.

Puma Swimwear

Puma North America is expanding its licensing business.
The activewear firm has signed a license to manufacture and market Puma Swimwear.

The licensee also holds licenses from Ralph Lauren, for example RL Rugby.

Schiesser insolvency

Schiesser, one of the bigger global manufacturers of underwear, went into Chapter 11 and is under receivership now.

Since Schiesser was a licensee of brands like Hugo Boss, Levi’s, Mexx, Polo Ralph Lauren, Puma, Strellson and Tommy Hilfiger, all those need to rethink their licensing strategy.

Expect to see a lot of new licensing deals for underwear soon.

Puma Eyewear License

Puma signed a global license for eyewear.

The first collection of shades and glases will be presented this fall and will be at retail by the end of 2006.

The Asian licensee has 50 years of experience and belongs to the leading producers, designers
and marketers of eyewear. It has experience with brand licenses like Boss, Hugo, Elle and Esprit.
The licensee works international in more then 100 countries. In the USA it will collaborate with Luxottica.

At present, Puma has licenses in place for watches, perfume, bodycare and socks.

adidas Salomon & Porsche Design

adidas Salomon and Porsche Design agreed upon a long-term partnership.
The goal of the co-operation is to establish a technologically oriented premium sports brand said adidas on Monday in Herzogenaurach. The partnership extends to licensing also.

Under the brands ‘ Porsche Design ‘ and adidas and TaylorMade sport shoes, apparel and golf -, tennis and running equipment will be developed. Product will be available in the 2007 in specialty retail stors and exclusive Porsche Design shops.

Since the beginning of this year adidas competitor Puma already co-operates with Ferrari. Puma equips Formel-1 racing team of Ferrari. The sports article manufacturer supplies the team clothing and team shoes as well as accessories beside fireproof running products. Puma had at the same time acquired the world-wide license for the official Ferrari collection.