News

Nautica sold to ABG

According to this report, VF Corporation is selling its brand Nautica to the Authentic Brands Group, LLC.

Nautica is licensed among others for outerwear, watches, furniture, perfume, swim wear, home textile, accessories and underwear.

The acquisition will be finalized during the first half of 2018.

Longchamps eyewear license

Longchamp, originally best known for its iconic handbags and luggage, has signed a brand licensing agreement for the development, production and distribution of Longchamp eyewear collections.

The licensee is Marchon, the territory is global, licensed product will be optical frames and sunglasses.

Distribution will be through Longchamp boutiques, specialty retail, multi-brand fashion channels, and travel retail locations.

Mini Living

Since take over and relaunch of Mini, the parent company BMW has engaged in brand extensions.

According to W+V (in German), a new property for live and work is in development under the sub label “Mini Living” in Shanghai.

Partner is the Chinese developer Nova Property Investment.

A former paint factory will be transformed into office – and residential space with apartments, shared and individual office space, as well as cultural and leisure space.

Bacardi acquires Patron Spirits International AG

Bacardi Ltd., owner of famous brands like Barcadi, Dewars, Martini, Bombay Sapphire, Grey Goose, and Molinari, acquires the owner of Patron Tequila.

The deal is valuing the company at US$5.1 billion.

Diageo Plc paid $1 billion to acquire George Clooney’s startup Casamigos in 2017. And Pernod Ricard SA acquired the Del Maguey brand in June.

While Becle SAB, producer of Jose Cuervo tequila, raised US$790 million in an initial public offering a year ago.

JAB acquires Dr. Pepper Snapple

Via Keurig Green Mountain Inc. JAB Holding will buy Dr Pepper Snapple Group Inc.

The transaction is valued at US$21+ billion.

Among the brands changing hands are Dr. Pepper, Snapple , 7UP, Sunkist, Orangina, and Schweppes.

Keurig Green Mountain was taken private by a JAB-led investor group, including Mondelez, for about US$13.9 billion in 2016.

It created a global coffee company owning brands like Peet’s Coffee & Tea, Inc. with the Godiva license, Jacobs, Kaffee Hag, Maxwell House, Tassimo, Onko, Carte Noire, Tassimo, Douwe Egberts, L’Or, and Senseo.